Grazia edition № 16, may, 2017
Le Journal Intime: beautiful and elegant underwear
NEW UNDERWEAR BRAND COMBINES IRREPROACHABLE CUT AND INCREDIBLE DESIGN!
Le Journal Intime founders have got a 20-year history of lingerie brand creation. Two sisters – Natalia Voinich and Tatyana Valentovich – founded the postoperative shapewear lingerie brand, Native. They were the first on the market and succeeded exponentially.
The idea to design everyday underwear cropped up time and time again, and the comments of grateful female customers also played an important role. The shapewear effect that women discovered when trying on Native underwear prior to surgery was so clear that many women wanted to wear the lingerie on a daily basis.
And so the foundations were laid. Armed with 20-years of experience of working with fabrics, garment accessories and women’s bodies, the sisters decided to create a new brand called Le Journal Intime. There were no doubts about where the collection would be designed; the job could be entrusted to French designers only. An acquaintance with Maud&Marjorie designers led to the design of the first lace shapewear lingerie collection. At the same time the sisters designed their own line, Invisible, starting with basic items, such as skirts and shorts and proceeding to wonder bras and bralettes, which provide breast support and fit properly due to their structure and fabric used. At the same time the materials used are weightless, semitransparent and strong, which does not cease to amaze people.
High-tech Power Net Mesh fabric with professional compression features as required by Native’s medical products (postoperative shapewear lingerie), is used in all collections as basic fabric. The mesh structure allows 60% of the skin’s surface to be exposed, while providing the required corrective pressure, smoothing body outlines and forming a hot and tempting silhouette.
Elastic lace from leading French lace producers is distinguished by its filigree quality and incredible refinement, making it suitable to be worn with modern semitransparent materials. Much attention is paid to garment accessories and finishing. Velvet ribbons, lurex, silk-like bands, hooks – all these details are used as additional accessories in a woman’s everyday image, as nowadays underwear ceases to be something that should be covered. Visible bra straps, a beautiful bra back are able to bring incredible charm and style to the everyday image.
About the new collection:
Perfect knowledge of the female body, the ideal fit, the finest French lace lingerie, a shapewear effect gained by using innovation technologies, mixed styles and an irreproachable cut are the essential principles of Le Journal Intime’s new collection.
Modern art is the brand’s source of inspiration. French illustrators Malika Favre and Filipe Jardim have given an impulse for the creation of a non-standard, Le Journal Intime lookbook, in which the background acts as the color basis of the composition. Bravery, freedom and optical illusions bring the heaviest charge of emotions. Model and a gallery owner Polina Askeri has become the face of the brand.
The founders have managed to create a unique product for the modern woman who appreciates fashion, art, freedom and comfort. The new collection of black and beige lingerie decorates the body, accentuates the silhouette and that very beauty line which is the reflection of the total harmony of the universe.
A French approach to beauty involves accentuating the individuality and natural beauty of a woman by highlighting the seductive S-shaped body lines and fluency of the silhouette, and demonstrating the beauty of every woman’s body.