Intimoda by Intimagroup may, 2017
The presentation of the Autumn/Winter 2017-2018 collection of Russian lingerie brand Le Journal Intime took place 25th April 2017, in of the pleasant Ritz Carlton hotel in the very center of the Russian capital. New models from the Invisible product line which included not only underwear, but also crop-tops, underwear style dresses and bodysuits. The new Prêt-à-porter collection designed together with Parisian designers of Maud et Marjorie especially for the Le Journal brand, was also presented at the event. Aesthetic correction is still the main theme of the collections, as the brand is positioned as shapewear lingerie and clothes with a French approach to beauty.
The brand founders, sisters Natalia Voinich and Tatyana Valentovich, welcomed the guests, showed them and talked about the collection, materials and future plans. It was the first official presentation of the brand in Russia. Guests included fashion editors of famous magazines and online editions, bloggers and stylists: Chief editor of Glamour.ru, Irina Tolkie, Cosmopolitan Fashion Director, Anna Rykova, model Yasmina Muratovich, stylist Galina Maslennikova, brand director of Grazia, Anneta Reshetova, blogger Natali Stepanyan, Conde Nast Director for video advertising affairs, Margo Cantor, and many others. The presentation was held as a press day. At the end all the guests received lovely presents, namely, an item from the new Le Journal Intime collection, a stylish bouquet and a personalized post-card.