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Le Journal intime – lingerie as upper garments

02.10.2018

New lookbook Décomplexée of the Russian Le Journal intime lingerie brand – lingerie as upper garments.

The Russian Le Journal Intime brand known for its innovative approach to underwear, has recently collaborated with Plankt.on to create a collection of hand-made breast pins designed especially for Le Journal Intime. The wonderful breast pins inspired the brand founders to create a lookbook, presenting images of the contemporary women and bold combinations of underwear and upper garments.

The basic brand idea is a combination of minimalism, femininity and functionality. Unusual modern materials such as semitransparent compression fabric in combination with finishing, more typical for pret-a-porter, than for underwear – fine lurex, velour, little accessories, better wear-and-tear resistance and functionality led to the design of a new product and determined a new trend. Le Journal Intime lingerie is not simply underwear. It is a fashionable accessory with supportive and corrective functions.

Various lingerie items from different collections – bodysuits, bralettes, leggings, high-waist panties – were used in the lookbook. Underwear is ceasing to be a garment that should be covered; it is becoming one of the main accessories in the contemporary woman’s wardrobe.

The modern woman is a brave, self-confident woman who knows and appreciates her body, and chooses exclusive lingerie and clothes, accentuating her strengths. She also pays close attention to materials, quality, and ecological properties and prefers product value over quantity. Each article in her wardrobe occupies its own special place, has its own history and meaning.

Le Journal Intime gives the female customer the opportunity to feel the difference between mass-market products (one day products) and ethical and commercial products – the latter is what Le Journal Intime products are all about.

Le Journal Intime gives the female customer the opportunity to feel the difference between mass-market products (one day products) and ethical and commercial products – the latter is what Le Journal Intime products are all about.

Style: Polina Shabelnikova. Photographer: Alexey Kim