Pop-up store Le journal intime in Krasnodar 19-20th april 2018
A momentous event in Russian fashion industry took place in Krasnodar on 19-20th April 2018; a pop-up store where Le Journal Intime with the support of MATRONA displayed its new collections and, bringing happiness to Krasnodar’s fashion beauties. The guests were introduced to the brand’s history, met the founder members over a glass of wine, and immersed themselves into the world of French taste and style.
The pop-up store format not only reflects brand philosophy and introduces collections, but also allows women to try them on and buy something for themselves. The guests enjoyed trying on lingerie and no one left empty-handed. Summer is coming; lingerie should be light, breathable and functional. Le Journal Intime lingerie meets all the above requirements.
The pop-up store event in Krasnodar came to an end but Le Journal Intime will stay on. Le Journal Intime fashion collections are now displayed in Krasnodar, exclusively in MATRONA store (Severnaya str., 327, TG Kristall, 1st floor).